Major League Soccer has signed a new 10-year media rights deal worth $2.5 billion with Apple TV+ and ESPN, tripling the value of its previous agreement and signaling soccer's continued growth in America.
Deal Breakdown
- Total value: $2.5 billion over 10 years
- Apple TV+: All regular season and playoff games
- ESPN: 40 marquee matches + MLS Cup Final
- Spanish-language rights: Univision retained
Growth Metrics
MLS average attendance now exceeds 25,000 per game, surpassing the NBA and NHL. The league attributes growth to Lionel Messi's impact and expansion into new markets.
